Running a business has many moving parts that all need to be monitored by yourself or qualified employees you trust. You could hire an in house internet “guy” or “gal” right out of college with no experience to save some money; Or you could hire someone with years of experience and pay for his expertise. In the long run you’re just going to be paying extra for the inexperience as mistakes will be made. Adding a new employee to your payroll also has many costs both initially and long term. There is a great report on the actual costs to hiring an employee written by a very smart man at MIT named Joe Hadzima. You can view/download the pdf of his report here Cost of Hiring an Employee
There are costs to advertise your job opening or hiring a recruiter to find you the perfect employee. Then there’s the salary, benefits, employment taxes, space in your office, new equipment, and of course paid time off. At the end of the article, one entrepreneur calculates that the cost of a managed employee costs 2.7 times the base salary they’re hired at. Notice I said a managed employee. If you’re hiring a web/marketing person are you going to hire an even better one to manage him or delegate his work to one of your current managers? Or do you plan on overseeing the work of someone in which you aren’t well educated in what they do?
I always tell my clients to concentrate being the best at what they do. Delegate the work your not experienced in to qualified professionals.
Hiring someone new in your business isn’t always a bad thing. You’re expanding and giving someone an opportunity to make your business better. Plus your helping the local economy. If these things are the driving force behind you hiring in house then I wish you the best with your new employee.
Going the outsourced route with Black Rock SEO is the smart move in this situation. Our rate is our rate and is usually less than half what you would expect to pay a full time SEO employee; Not to mention we do many other things besides SEO. So when you decide you want to start blogging, advertise using paid search advertising (PPC), or you want to get on or improve your engagement on social media you just need to pick up the phone and let us know. We have all the resources at our finger tips to start right away…….weekends included. We never stop working to improve your online presence.
That’s something you will never get with a 9-5er.